限制零售商降价打折，三大奢侈品牌被欧盟重罚1.57亿欧元

Core Points - The European Commission has imposed a total fine of €157 million (approximately 1.3 billion RMB) on luxury brands Gucci, Chloé, and Loewe for anti-competitive practices related to price maintenance [1][2] - The investigation revealed that these companies engaged in resale price maintenance (RPM) by requiring retailers to adhere to suggested retail prices and maximum discount rates, which limited price competition among retailers [1][2] - The anti-competitive behavior has been identified as having occurred until April 2023, and the fines were determined based on the severity, duration, geographical scope, and cooperation of the companies during the investigation [2] Company Summaries - Gucci, part of the Kering Group, was fined €119 million for its role in the anti-competitive practices [2] - Chloé was fined €1.9 million and has stated that it takes the matter seriously, implementing measures to comply with EU competition law since the investigation began in 2023 [2] - Loewe, under the LVMH Group, was fined €1.8 million and has confirmed its commitment to strictly adhere to antitrust laws following the penalty [2] Industry Implications - The penalties serve as a strong signal to the luxury fashion industry against the implementation of RPM practices in both online and physical retail environments [2] - The European Commission emphasizes that all consumers in Europe should benefit from genuine price competition, regardless of where or how they purchase products [2]