As Krispy Kreme’s U.S. Business and Stock Price Have Stumbled, the Donut Chain Looks Abroad

photo by Mike Kemp/In Pictures via Getty Images The donut chain's shares have lost about two-thirds of their value in 2025. Key Takeaways Krispy Kreme has launched an international expansion strategy, starting with a new location in Madrid. The donut maker needs a win after two consecutive quarters of dismal earnings and as its stock trades near its all-time low. Krispy Kreme is hoping international customers have the sweet tooth that helps revive the donut chain's fortunes. The maker of its eponym ...