Peloton Stock Is Down 95% Since 2020. Are Higher Prices Enough to Save PTON Here?

Core Viewpoint - Peloton's stock has seen a significant decline of 95% from its peak in 2020, but it has rebounded by approximately 66% from its April low of $4.63, indicating investor confidence in the company's turnaround plan [1] Group 1: Company Strategy - Peloton is revamping its equipment, introducing a new commercial unit, and raising subscription prices ahead of the 2025 holidays, which could potentially generate an additional $180 million in EBITDA according to Morgan Stanley [3] - The company is also launching new bikes and AI-integrated software aimed at creating personalized workouts to attract new customers and drive sales growth [3] Group 2: Financial Performance - Peloton reported significant free cash flow of $324 million, marking a notable improvement in its balance sheet, and has reduced its net debt by 43% [4] - In the most recent quarter, Peloton posted earnings per share (EPS) of $0.05, exceeding expectations by $0.12, while revenue was $606.9 million, down 5.7% year over year but still beating estimates by $26.99 million [5] Group 3: Membership Trends - Despite positive financial indicators, Peloton's membership numbers have declined by 6% year over year, including a 6% drop in paid connected subscriptions [5] - The company is raising prices even as it seeks to expand its customer base, raising questions about the effectiveness of its turnaround strategy [6] Group 4: Future Outlook - Peloton anticipates revenue growth following a seasonally weak first quarter and expects further improvements in profits, gross margins, and free cash flow [7] - If the company can stabilize its membership losses and successfully implement new offerings, it may achieve a significant turnaround [7]