Workflow
Apple retains No.1 spot, followed by Microsoft, Amazon, and Google, Samsung ranks 5th in global brand value,
BusinessLineยท2025-10-17 06:32

Group 1: Samsung Electronics - Samsung Electronics ranked fifth in Interbrand's "Best Global Brands" list for the sixth consecutive year, maintaining its position as the top Asian company among global brands with a brand value of $90.5 billion [1][2] - Since 2020, Samsung has been the only Asian company in the global top five brands, with its brand value assessed based on financial performance, brand influence on consumer decisions, and overall competitiveness [2] - The company's strong performance is attributed to its competitiveness in artificial intelligence (AI), AI-powered home experience ecosystem, investment in AI-related semiconductors, and customer-centric brand strategies [3] Group 2: Hyundai Motor - Hyundai Motor ranked 30th in the global brand list with a brand value of $24.6 billion, marking its presence in the top 100 brands since 2005 and experiencing a brand value increase for 16 consecutive years since 2010 [4] - The company has expanded its electric and hybrid vehicle lineups and strengthened its global presence through region-specific marketing strategies, enhancing its brand influence in the U.S., Europe, and emerging markets [5] Group 3: Other Companies - Kia ranked 89th in the global brand list, while Apple retained the No. 1 spot, followed by Microsoft, Amazon, and Google [5] - Among Japanese companies, Toyota ranked sixth, Sony 34th, Uniqlo 47th, and Nintendo 53rd, while Chinese firms Xiaomi, BYD, and Huawei ranked 81st, 90th, and 96th, respectively [5] - NVIDIA saw a significant rise from 36th last year to 15th this year, highlighting its growing influence in the AI semiconductor market [6]