成都：“濯锦之江”铺展文商旅体展融合发展新画卷

Core Insights - The cultural and tourism sector in Chengdu's Jinjiang District has seen significant growth during the National Day and Mid-Autumn Festival period, with 6.08 million visitors and a total tourism revenue of 5.85 billion yuan, marking an 8.22% increase year-on-year [1] - The district aims to receive 29 million visitors and achieve a tourism revenue of 39 billion yuan by 2024, indicating a strong growth trajectory [1] Group 1: Economic Development Initiatives - The Jinjiang District has adopted a "first-release economy" strategy to drive cultural, commercial, and tourism integration, aiming to create a new economic landscape [2][4] - The district's Spring Street commercial area has become a core hub for the "first-release economy," featuring over 600 global flagship stores and 1,989 international brands [3] Group 2: Cultural and Tourism Integration - The district is focusing on deepening the integration of culture, commerce, tourism, sports, and exhibitions, with plans to establish a nationally influential first-release economic hub by 2027 [4][6] - Innovative cultural events and experiences, such as immersive performances and themed activities, are being developed to enhance visitor engagement and satisfaction [7] Group 3: Consumer Experience Enhancement - Jinjiang District is enhancing the shopping experience for international tourists, with 114 "immediate refund" stores and over 5,000 merchants equipped with foreign card POS machines, leading to a significant increase in tax refund sales [8][9] - The district aims to achieve a retail sales total of over 160 billion yuan by 2027, reflecting a commitment to improving consumer quality and experience [8] Group 4: Future Growth Projections - By 2030, the Jinjiang District plans to establish a thriving cultural, commercial, tourism, sports, and exhibition environment, positioning itself as a key player in the western inbound tourism market [9]