华为徐直军牵头启境首款车设计完成

Core Insights - The high-end smart electric vehicle brand "Qijing," jointly created by GAC Group and Huawei, has completed the design finalization of its first model after an 8-month process involving numerous design reviews [1][4] - Huawei's rotating chairman, Xu Zhijun, personally led the review process and highly praised the final design, indicating strong leadership involvement [4] - The collaboration represents a successful case of "embedded collaboration," effectively integrating user needs into the product definition process [4] Company Collaboration - The design phase involved nearly 100 professionals from both GAC and Huawei, including top design resources from Huawei's Milan Aesthetics Research Institute, ensuring a blend of international aesthetics and local market competitiveness [4] - The new vehicle has garnered positive feedback not only from young employees but also from experienced Huawei executives, highlighting its broad appeal [4] Market Positioning - GAC Group's general manager expressed confidence in the future development of Qijing, suggesting that the vehicle will be a "type" choice that many will fall in love with at first sight [4] - With successful validation of thermal management and system reliability testing in extreme conditions, Qijing is steadily progressing towards its goal of becoming "the first high-end smart car for young people" [4] - The new vehicle is expected to generate significant market attention, reflecting the collective effort and expectations from various stakeholders [4]