Qi Lu Wan Bao·2025-10-17 07:42Core Viewpoint - The Minsheng Bank Linyi Junan Branch has launched a financial education campaign to enhance public financial literacy and risk awareness, ensuring the protection of financial consumers' rights [1][2] Group 1: Offline Activities - The branch utilized a multi-channel approach, combining online and offline methods to disseminate financial knowledge [1] - Employees engaged with various community groups by setting up consultation booths, displaying informational boards, and distributing brochures [1] - Specific focus was given to the elderly, educating them on preventing pension fraud and identifying illegal financial advertisements, using local case studies to illustrate common scams [1] Group 2: Online Activities - All employees shared financial knowledge articles and short videos via WeChat to broaden the outreach of the campaign [2] - The articles covered topics such as preventing telecom and online fraud, understanding deposit insurance, and personal information protection, presented in an accessible format [2] - Short videos employed scenarios and animations to highlight new fraud techniques, making the content engaging and popular among the public [2] Group 3: Campaign Effectiveness - The campaign successfully distributed over 500 informational materials and reached more than 800 individuals, with online content achieving over a thousand views and plays [2] - Participants reported a deeper understanding of financial knowledge and a noticeable improvement in their ability to prevent financial risks [2] - The bank aims to use this initiative as a foundation for ongoing innovation in financial education, promoting a sustainable and effective approach to financial literacy [2]