Qi Lu Wan Bao·2025-10-17 07:47Core Viewpoint - The article highlights the increasing prevalence of financial scams targeting the elderly population and details a proactive anti-fraud campaign initiated by Minsheng Bank's Jinan Yulan Garden Community Branch to protect seniors' financial security [1][2] Group 1: Anti-Fraud Campaign Strategies - The campaign employs a "three-step" strategy to educate the elderly about common scams such as "health product fraud," "impersonation of public security," and "false investment schemes" [1] - Real-life case studies are used to raise awareness, with videos depicting common scams like "free travel inducement for investment" and "emotional blackmail for money transfer" [1] - A user-friendly handbook titled "Anti-Fraud Rights Protection Handbook" is distributed, featuring large fonts and illustrations to aid comprehension among seniors [1] Group 2: Community Engagement and Services - The campaign extends beyond the event itself, integrating anti-fraud education into daily banking services to create a supportive environment for elderly clients [2] - Minsheng Bank plans to enhance its "Finance + Community" service model, conducting themed promotions during various holidays and sharing case studies to build a comprehensive financial safety net for seniors [2] - Regular "Silver Hair Financial Classes" and a green channel for elderly consultations will be established to make financial consumer protection knowledge accessible and practical for the community [2]