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被模糊的“100%椰汁”:包装标识“严管”应尽快落地
Qi Lu Wan Bao Wang·2025-10-17 08:18

Core Viewpoint - The recent controversy surrounding the labeling of "100% coconut water" highlights the misleading practices in the juice industry, where products labeled as pure may contain added water, leading to consumer confusion and potential misrepresentation [2][3]. Group 1: Labeling Regulations - The current regulations allow products made from concentrated juice mixed with water to be labeled as "100% juice," which can mislead consumers into thinking they are purchasing pure juice [2]. - The upcoming implementation of the "Food Labeling Supervision and Management Measures" in 2027 aims to improve clarity in food labeling, requiring labels to be clear and not misleading [3]. Group 2: Consumer Awareness and Education - There is a growing need for consumer education on how to identify genuine fruit juices, as many consumers are unaware of the differences between concentrated and non-concentrated juices [4]. - The industry should focus on making labeling more straightforward, such as clearly indicating whether a juice is "not from concentrated" or "pure juice without added water," to prevent confusion [4].