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“一份承诺 双份关爱” ——首批泰康幸福溢彩公益保单落地,助力普惠养老高质量发展
Zhong Guo Xin Wen Wang·2025-10-17 08:33

Core Insights - The article emphasizes the importance of integrating insurance with elderly care services in response to the growing aging population in China, highlighting the innovative approach of the company in this sector [1][5][16] Group 1: Insurance and Elderly Care Integration - The company has pioneered the "Happiness Appointment" product since 2012, which combines life insurance payments with elderly care services, setting a new standard in the industry [1][5] - The "Happiness Appointment" policy includes two main products: "Longevity Appointment" and "Health Appointment," effectively linking insurance payments with real-world elderly care services [7][8] - The company has established a network of high-quality elderly care communities across 37 cities, aiming to provide accessible and quality elderly care services [8] Group 2: Philanthropic Initiatives - The "Happiness Overflow Public Welfare Policy Plan" was launched, where 300 yuan is donated to the charity for every "Happiness Appointment" policy sold, supporting various aspects of elderly care [1][9][12] - The company has trained 138,000 elderly care professionals through the "Overflow Training" initiative, addressing the need for a skilled workforce in the elderly care sector [11] - The company has supported 448 elderly care institutions and donated 35,000 pieces of rehabilitation equipment, enhancing the quality of care provided [12][14] Group 3: Market Position and Future Outlook - The company is positioned as a leader in the integration of insurance and elderly care, responding to the increasing demand for sustainable funding and quality services in the aging population [5][9] - The innovative model of combining insurance with public welfare is seen as a way to enhance the overall development of the elderly care industry [9][14] - The company's commitment to a "commercial benevolence" philosophy reflects its dedication to social responsibility and the well-being of the elderly [16]