从食为先到食为尚 “低GI”轻食圈粉中国年轻人

Core Insights - The "low GI" (glycemic index ≤ 55) light food trend is increasingly popular among young consumers in China, characterized by simple ingredient lists, blood sugar-friendly options, low calories, and light burden [1][3] - The 113th National Sugar and Wine Commodity Fair in Nanjing showcased a variety of products appealing to health-conscious consumers, with a noticeable shift towards clean-label and healthy beverages [3][5] Industry Trends - There is a growing preference for products with clean ingredient lists, as evidenced by the sales performance of "low GI" and clean-label items, which have become popular among young consumers [3] - The market for light food is expanding, with the Chinese meal replacement market expected to exceed 160 billion yuan, growing at an annual rate of 30% in the coming years [3] Consumer Behavior - Young consumers are increasingly prioritizing health and quality in their food choices, leading to a shift from "face consumption" to "substance consumption" [5] - Factors influencing purchasing decisions include health quality, emotional value, and social attributes, with clean-label products becoming a "hard currency" in social circles [3] Technological Advancements - The food industry is expected to transition from industrial production to interactive design and order-based production, driven by consumer data [5] - AI technology will assist in the creation of nutritional foods, while IoT and blockchain will enhance food safety and traceability [5]