董宇辉，双十一专场，3天卖了3个亿！

Group 1 - The core point of the articles highlights the significant sales performance and audience engagement of the live streaming account "与辉同行" during the Double Eleven shopping festival, achieving over 300 million yuan in sales within three days and attracting nearly 70 million viewers [1][3]. - As of October 15, the "与辉同行" account has gained 32.95 million followers, indicating strong growth in its audience base [1]. - The live streaming sessions have been extended beyond the scheduled times, showcasing a variety of products including home appliances, home textiles, and beauty products, which reflects a strategic approach to maximize sales during the promotional period [1]. Group 2 - The "与辉同行" account has conducted a total of 631 live streaming sessions from January 9, 2024, to January 8, 2025, generating over 10.2 billion yuan in sales and accumulating more than 160 million orders, making it the highest-grossing live streaming account on Douyin for 2024 [3]. - A new account under the same team, "兰知春序," has also launched its own Double Eleven promotions, featuring sportswear and down jackets, with an adjusted live streaming schedule starting at 4 PM daily, and has attracted 3.717 million followers [3][5]. - "兰知春序" is a new company established by the team led by 董宇辉, with a registered capital of 5 million yuan and a business scope that includes daily necessities sales and internet sales [5][7]. Group 3 - The company "兰知春序" has received a broadcasting and television program production license, which expands its operational capabilities in media and entertainment [11][12]. - The company is indirectly controlled by 董宇辉, who serves as the actual controller, director, and general manager, indicating a centralized leadership structure [9].