Majestic touches down in Truro to open first new Cornish store since 2012

Core Insights - Majestic, the UK's largest specialist wine retailer, has opened its first new store in Cornwall in over 13 years, marking a significant step in its expansion plans across the UK [1][2] Store Details - The new store in Truro is Majestic's second in Cornwall, following the Falmouth location opened in August 2012 [2] - The store occupies a 5,100 sq ft space, previously an Iceland supermarket, and features over 1,200 wines, including a dedicated area for 72 Fine Wines, as well as beers, spirits, and snacks [3] Customer Experience - Majestic offers free wine tastings seven days a week at the in-store Tasting Counter, with staff trained through the Wine and Spirit Education Trust (WSET) providing expert advice [4] - Additional services include free glass hire, bespoke wedding tastings, and a 'No Quibble Guarantee' for wine returns [5] E-commerce and Local Services - Online shoppers can access Majestic's full range with free next-day delivery and a 'Shop Local' option for real-time stock availability at the Truro store [6] B2B Expansion - The new store will support Majestic's B2B division, Majestic Commercial, which supplies wines to over 3,300 hospitality venues across the UK, including notable clients like Manchester City Football Club [7] Strategic Growth - The Truro launch is part of a broader expansion strategy for Majestic Wine Group, which includes the recent acquisition of Vagabond and plans for new urban winery locations [8][9] - Since its acquisition by Fortress Investment Group in December 2019, Majestic has opened over 20 new stores and significantly increased sales in its commercial business [9] Management Perspective - The managing director expressed excitement about the Truro location, highlighting the opportunity to serve the local wine-loving community [10]