YouTuber MrBeast reportedly moves into crypto with new trademark filing

Core Insights - MrBeast, the world's most popular YouTuber with over 445 million subscribers, is planning to enter the crypto and financial services sector by launching "MrBeast Financial" [1][2][4] - The trademark application for MrBeast Financial was filed on October 13, indicating a focus on software as a service (SAAS) that will provide online banking and investment banking services [2][3] - This move could significantly impact the crypto industry by attracting millions of users, potentially aiding in mainstream adoption of digital assets [4] Company Developments - MrBeast Financial aims to offer a range of services, including crypto exchange services, crypto payment processing, and financial exchange of crypto via decentralized exchanges (DEXs) [6] - The filing lists Beast Holdings, LLC as the current owner, with James "Jimmy" Donaldson identified as the individual behind the trademark [3] - In addition to financial services, MrBeast is also planning to launch a mobile-phone service, indicating broader ambitions in technology and finance [5]