消费电子企业出口业务增加,催生深圳办公楼市场新需求

Core Insights - The demand recovery in Shenzhen's commercial office market is driven by the active overseas expansion of consumer electronics companies [1][2] - The technology sector, including AI and digital marketing, continues to show strong demand for office space, contributing approximately 30% of leasing transactions in the third quarter [2] - The overall demand for office space has not significantly expanded, with a slight increase in vacancy rates due to new supply [2][3] Group 1: Consumer Electronics and Overseas Expansion - Shenzhen's consumer electronics companies are actively expanding overseas, leading to increased demand for office space [1] - In the first eight months of 2025, exports of computers and their components grew by 10.5%, while audio and video equipment exports increased by 6.1% year-on-year [1] - Major consumer electronics firms are leasing or upgrading to Grade A office spaces, with a total area exceeding 10,000 square meters for overseas marketing and brand management [1] Group 2: Technology Sector Demand - The technology sector's demand for office space remains high, with significant activity in AI applications and digital marketing [2] - The shift towards high-end value chains is prompting companies to prioritize high-quality office spaces that enhance team collaboration and reflect corporate culture [2] - The third quarter saw six new Grade A office projects entering the market, contributing to a 1.1 percentage point increase in vacancy rates [2] Group 3: Market Dynamics and Strategies - The entry of niche technology companies into the Grade A office leasing market is diversifying tenant structures [3] - Over the next 12 months, more than one million square meters of new Grade A office space is expected to be supplied in Shenzhen [3] - Owners are exploring diverse strategies to enhance property appeal, including adjusting rental terms and collaborating with office service providers for integrated solutions [3]