Happy Belly Food Group's iQ Food Co. Announces Grand Opening of Newest Location in Toronto's Avenue & Lawrence Neighbourhood

Core Insights - Happy Belly Food Group Inc. is expanding its footprint in the Canadian food market by opening a new iQ Food Co. location in Toronto on October 19, 2025, marking the brand's seventh operational site [1][6][10] - The new location is situated in a high-potential urban area known for its health-conscious community, aligning with iQ's focus on premium, health-forward dining experiences [4][9] - iQ Food Co. has rapidly expanded since its acquisition in late 2024, with over 75 new franchised locations under development across various provinces [9][10] Company Overview - Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada, with a diverse portfolio that includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, and Via Cibo Italian Street Food [13][10] - The company currently has 626 contractually committed retail franchise locations in various stages of development, construction, and operation nationwide [10] Brand Strategy - iQ Food Co. focuses on organic expansion in key urban markets, emphasizing a menu of nourishing, chef-inspired dishes that cater to health-conscious consumers [6][11] - The brand is also scaling its catering services to reach a broader audience, enhancing brand awareness and customer loyalty [6][11]