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稳占全球收入1/3!国庆游戏热力全开 四季度更趋活跃
Nan Fang Du Shi Bao·2025-10-17 09:55

Core Insights - The gaming industry is experiencing a surge in both offline and online activities, driven by sustained efforts from game developers in content, operations, and international expansion [1][2][3] Group 1: Offline Events and Market Performance - The 2025 AGF Asia Game Expo and China International Comic Festival attracted over 450,000 attendees, highlighting the unique value of offline events in building player communities and enhancing IP influence [2] - The Guangdong gaming industry generated revenue of approximately 260.43 billion yuan, accounting for nearly 80% of the national total, making the expo a key driver for the "National Day Dimension Economy" in Guangzhou [2] - During the National Day holiday, the top 20 iOS games generated around 1.328 billion yuan, with the top 100 games reaching a total revenue of 1.814 billion yuan, indicating the market's strong revenue potential [3] Group 2: Global Market Position of Chinese Developers - In September 2025, 32 Chinese companies made it to the global mobile game publisher revenue ranking, collectively earning about 1.95 billion USD, with Tencent, NetEase, and DianDian Interactive leading the list [4] - Chinese developers maintained a market share of approximately one-third in the global top 100 publishers, with total revenue nearing 18 billion USD from January to August 2025 [4] - Century Games, a subsidiary of Century Huatong, rose to the top of the global mobile game publisher ranking, surpassing established international companies [5] Group 3: Performance of Major and Emerging Developers - Tencent and NetEase continue to dominate the market, with Tencent's "Valorant" and NetEase's "Fantasy Westward Journey" showing significant revenue growth in September [7] - Smaller developers like Lemon Microfun and Lingxi Interactive are also demonstrating strong growth, with Lemon Microfun's "Gossip Harbor" achieving a historical revenue high [8] - The resurgence of the ACG (Anime, Comic, and Game) sector is evident, with significant revenue increases for titles like "Genshin Impact" and "Honkai: Star Rail" in September [9][10] Group 4: Future Market Trends and Valuation - The gaming market is expected to become more active in October, with over 20 new games scheduled for release, indicating intensified competition [12] - Analysts predict high growth for the gaming industry, with potential upward adjustments in performance forecasts for the second half of 2025 and into 2026 [12] - The Chinese gaming industry, which has seen slowed growth, is anticipated to enter a new phase of rapid expansion over the next decade, driven by a diverse range of new game releases [12]