理财遇冷？股强债弱、黄金大涨，三季度理财规模减少千亿

Core Insights - The bank wealth management market experienced significant fluctuations in Q3 2025, with the total outstanding scale decreasing to 30.82 trillion yuan, a reduction of 151.47 billion yuan from the end of June [2][3] - The average annualized yield of wealth management products fell to 2.47%, down 0.18 percentage points from the end of June, influenced by bond market volatility [3][4] - In contrast, the A-share market showed strong performance, with the Shanghai Composite Index surpassing 3,800 points, and gold prices exceeding $4,000 per ounce during the National Day period, leading to a migration of funds among different asset classes [2][3] Wealth Management Market Overview - As of the end of September, the wealth management market saw a total of 7,865 new products launched in Q3, a decrease of 58 products compared to the previous quarter [3] - The market exhibited a "rise then fall" trend, with growth in July and August followed by a decline in September [3] - Seasonal factors contributed to the decline in September, as wealth management companies typically align product maturities with quarter-end liquidity assessments [3][6] Product Performance - Cash management and fixed-income wealth management products saw average annualized yields of 1.45% and 2.48%, respectively, both declining from June [4][5] - Conversely, mixed and equity-based wealth management products achieved average annualized yields of 5.03% and 13.72%, respectively, with significant increases of 1.89 and 9.97 percentage points from June [5][6] - Notable high-performing products included those linked to gold and technology sectors, with some achieving returns exceeding 100% [5][6] Asset Class Characteristics - The report emphasizes that no asset class can be deemed a "constant winner," highlighting the unique characteristics and cycles of each asset type [6][7] - Stocks are characterized as high-elasticity assets, while bonds are viewed as low-risk assets with limited yield potential [6][7] - Gold is identified as a safe-haven asset, influenced by various factors including the dollar's performance and geopolitical events [6][7] Investment Strategies - The "fixed income plus" products have gained popularity as they combine stable fixed-income assets with a small allocation to equities, allowing for potential enhanced returns [8] - A simulated portfolio consisting of 80% fixed income and 20% equity has shown superior performance during bullish markets while minimizing losses during downturns [8]