EO弈欧预售13万元起 李双双：北京现代正式迈入新能源时代

Core Insights - Beijing Hyundai celebrates its 23rd anniversary with the pre-sale of the EO Yiyou, aiming to regain public attention after facing market challenges [1][3] - The EO Yiyou, priced between 130,000 to 150,000 yuan, marks Beijing Hyundai's entry into the electric vehicle market, targeting mainstream consumers [3][10] - The company aims to transform its strategy to increase annual sales to 500,000 units within 3-5 years, leveraging the EO Yiyou's launch as a key step [8][12] Company Background - Since its establishment in 2002, Beijing Hyundai achieved rapid growth, becoming a significant player in the Chinese automotive market with models like the Elantra Yuedong [5][6] - The company faced challenges as the market evolved, with domestic brands gaining ground in the SUV and new energy sectors, leading to a decline in sales and market share [6][8] Strategic Transformation - Beijing Hyundai acknowledges the need for transformation to adapt to new competitive dynamics, emphasizing a comprehensive strategic shift supported by stakeholders [8] - The company plans to enhance its technological capabilities, optimize product offerings, and innovate marketing strategies to improve brand image and sales performance [8][12] Product Details - The EO Yiyou features an 88.1 kWh battery with a maximum range of over 720 kilometers, advanced safety features, and a focus on consumer demands for electric vehicles [10][12] - Despite its promising specifications, the EO Yiyou faces competition from established domestic brands and must build consumer trust in its electric vehicle capabilities [10][12]