老铺黄金官宣：调价！

Core Viewpoint - The price of gold has surged significantly, prompting Laopuhuang to announce its third price adjustment of the year, with its stock price increasing over 246% year-to-date [1][11]. Group 1: Price Adjustments - Laopuhuang will adjust its product prices on October 26, marking the third adjustment this year, following changes in February and August [1][10]. - The company employs a pricing strategy of "fixed price + regular adjustments," conducting two to three price adjustments annually [5][10]. - The previous adjustments in February saw price increases of 5% to 12%, leading to a buying frenzy [9][10]. Group 2: Stock Performance - As of October 17, Laopuhuang's stock closed at 828.5 HKD per share, reflecting a 3.11% increase, with a total market capitalization of 143.1 billion HKD [2][12]. - The stock has experienced a significant increase of 246.47% year-to-date, with a peak of 1108 HKD per share in July before a subsequent adjustment [12]. Group 3: Sales Performance - Laopuhuang has reported robust sales, with offline stores selling out of gold jewelry and a record-breaking sales figure of over 3 billion CNY on Tmall during the "Double 11" shopping event, marking a year-on-year increase of over 848 times [11]. - For the first half of 2025, Laopuhuang's revenue reached approximately 12.354 billion CNY, a 251% increase compared to the same period in 2024, with a net profit growth of 290.6% [11][12]. Group 4: Market Context - The international gold price has risen to 4345.61 USD per ounce, with a year-to-date increase of 65.60% [5][10]. - Domestic gold prices for major brands, including Laopuhuang, have reached around 1280 CNY per gram [7][10].