Xin Lang Ke Ji·2025-10-17 10:49Core Insights - JD Qixian launched 14 co-branded health products in collaboration with the traditional Chinese medicine brand Heniantang during its brand day event [1] - The sales of Qixian's private label products have seen a significant year-on-year increase of 445% in 2023, with over 600 products now available across all categories [1] - In September, one out of every two Qixian orders included a private label product, indicating strong consumer interest [1] Product Development - The new products are designed to meet current consumer demands for health and wellness, focusing on themes like "lung protection," "sleep aid," and "blood nourishment" [1] - Examples of the new offerings include a unique health candy made from traditional ingredients and a neck warmer that combines heat therapy with acupoint care [1] - The collaboration with Heniantang is not the first for Qixian; a previous partnership with another traditional brand, Longhu, resulted in a product that saw over 100% month-on-month sales growth [1]