有车型上市10天大定破万台！合资新能源车突然成“爆款”，销售直呼“没想到”

Core Insights - The recent launch of several joint venture electric vehicles (EVs) has led to significant sales success, with models like Buick's Zhijing L7 and Changan Mazda's EZ-60 achieving impressive order volumes shortly after their release [6][9][10] Group 1: Sales Performance - Buick's Zhijing L7 achieved over 12,000 pre-orders within just 10 days of its launch, indicating strong market interest [9] - Changan Mazda's EZ-60 has also seen robust demand, with over 30 units sold in its first 20 days, accounting for half of the store's total sales for October [3][9] - Other models like Dongfeng Nissan's N7 and GAC Toyota's BZ3X have also reported increasing sales, with N7's cumulative sales reaching 32,900 units and BZ3X at 42,800 units since their respective launches [9][10] Group 2: Market Dynamics - The influx of customers at dealerships has increased significantly, with some stores reporting a 50% rise in foot traffic due to the popularity of new EV models [3][6] - The sales strategies for these new models differ from traditional approaches, with some vehicles being sold at full price without discounts, indicating strong demand and limited supply [8][9] Group 3: Competitive Landscape - Joint venture brands are narrowing the gap with domestic brands by enhancing their product offerings, focusing on competitive pricing and advanced technology [10][11] - The new EV models are built on entirely new platforms, moving away from previous "oil-to-electric" conversions, which is expected to strengthen their market position [11] - Future plans for joint venture brands include launching additional EV models, with companies like FAW-Volkswagen planning to introduce 11 new models by 2026, 10 of which will be electric [11]