华南理工大学吴志才：农文旅融合要从产业、区域、媒介、治理进行突破

Core Viewpoint - The integration of agriculture, culture, and tourism (农文旅融合) is essential for promoting high-quality development in Guangdong, emphasizing the need for breakthroughs in industry, region, media, and governance [9][10][11]. Group 1: Industry Breakthrough - The integration should be led by new productive forces, utilizing a dual circulation model of "internal drive" and "external empowerment" to enhance resource allocation and value [16][17]. - It is recommended to deepen the "Agriculture, Culture, and Tourism +" value chain, focusing on modern agricultural parks to promote cluster, branding, and technological development [18][20]. - The development of new products, new business formats, and new scenarios in agriculture, culture, and tourism should be encouraged through cross-industry interactions [21][22]. Group 2: Regional Breakthrough - The traditional single-point development model should be transcended, promoting a comprehensive and systematic planning approach for agriculture, culture, and tourism [25][26]. - Strengthening county-level coordination and implementing a whole-county promotion mechanism is crucial [30][31]. - Collaborative models such as "flying land" and "reverse flying land" should be supported to enhance cooperation between regions, facilitating the flow of resources and capital [32][33]. Group 3: Media Breakthrough - New media platforms should be leveraged to break down barriers between resources and digital tools, transforming platforms like Douyin and Xiaohongshu into new tools for agricultural tourism [37][38]. - The development of live e-commerce and content creation through short videos and slow live broadcasts can enhance cultural value in urban and rural areas [39]. Group 4: Governance Breakthrough - A collaborative development model involving a proactive government, effective market, and organic civil society should be promoted [40][41]. - The shift from a "construction mindset" to an "operational mindset" in rural areas is necessary, with the government playing a guiding role and encouraging market vitality [42][43].