严打“幽灵外卖”！监管新规征言要求“无堂食”需标识，点餐就像开盲盒的日子将一去不复返

Core Viewpoint - The new national-level regulatory framework aims to address long-standing food safety issues in the food delivery industry, particularly targeting "ghost kitchens" and ensuring that "no dine-in" services are clearly marked [1][4]. Regulatory Changes - The State Administration for Market Regulation has released a draft regulation that seeks public feedback until November 16, focusing on the responsibilities of third-party platforms and food service providers regarding food safety [1][4]. - Key measures include requiring that online store names match those of physical locations, ensuring that pick-up addresses align with business licenses, and mandating clear labeling for "no dine-in" services [1][4][7]. Industry Response - Major food delivery platforms have shifted their focus from aggressive market expansion to enhancing food safety, service quality, and operational efficiency, marking a transition from a "price war" to a "quality competition" [3][8]. - Companies like JD.com and Meituan have initiated programs to improve food safety and transparency, with JD.com emphasizing "quality delivery" and Meituan investing 500 million yuan in new infrastructure for food safety [3][9]. Implementation of Technology - The draft regulation emphasizes the role of "Internet + Bright Kitchen" initiatives, requiring platforms to audit merchants' compliance and provide technical support for real-time monitoring of food preparation processes [7][10]. - Platforms must ensure that merchants prominently display their business licenses and that the names and addresses of online stores are consistent with physical locations [7][10]. Market Trends - The shift towards quality and transparency in the food delivery market reflects a broader industry consensus that prioritizes food safety and service quality over low prices and subsidies [9][11]. - Industry leaders have acknowledged the need for a stable and efficient supply chain as a competitive advantage, moving away from reliance on traffic-driven marketing strategies [10][11].