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双十一前vivo再拓渠道,3500家官方授权体验店在美团同步开售新机
Feng Huang Wang·2025-10-17 13:12

Core Insights - Vivo has launched its flagship X300 series, marking a significant collaboration with Meituan for retail integration, allowing consumers to pre-order online and pick up in-store [1][2] - The partnership aims to enhance the online-to-offline shopping experience, leveraging Meituan's platform to drive sales and improve customer engagement [2][4] Group 1: Strategic Collaboration - Vivo and Meituan have established a strategic partnership to integrate online and offline retail systems, enabling a seamless shopping experience for consumers [1][2] - The collaboration has resulted in the opening of 3,500 authorized Vivo experience stores across 290 cities, facilitating a significant increase in transaction volume and order quantity [1][4] Group 2: Market Trends and Consumer Behavior - The consumer electronics industry is experiencing a strong demand for innovative shopping experiences, with a shift towards online pre-sales and in-store pickups becoming a prevalent trend [2][4] - Vivo's approach focuses on optimizing user experience and exploring new models of online and offline integration to meet evolving consumer needs [2][3] Group 3: Growth Metrics - In the past six months, Meituan's retail business in consumer electronics has seen a 400% increase in the number of partnered digital stores and products, with a doubling of user traffic to brand stores [4] - The collaboration has led to a significant rise in order volume, indicating a successful strategy in driving sales through enhanced online presence and service offerings [4]