Core Insights - The smartphone market in mainland China is experiencing a 3% year-on-year decline in shipments as of Q3 2025, indicating an ongoing adjustment phase with intensified competition among leading manufacturers [1] - Honor has launched its flagship Magic8 series, maintaining the same pricing strategy as the previous Magic7 series, with the standard version starting at 4499 yuan and the Pro version at 5699 yuan [1] - AI is central to Honor's new strategic narrative, with the CEO emphasizing the company's vision to become a leading AI terminal ecosystem company [1][2] Product Features - The Magic8 series is equipped with the fifth-generation Snapdragon 8 processor, showcasing significant improvements in CPU, GPU performance, and AI capabilities compared to its predecessor [1] - The series introduces the AI operating system MagicOS 10, featuring the core intelligent agent YOYO, which supports over 4000 ecological MCPs and intelligent agents, enabling automatic execution of 3000 scenarios [2] - The Magic8 series includes a dedicated AI button for seamless interaction with the YOYO system, allowing users to perform tasks such as connecting to Wi-Fi or searching for product prices with simple commands [2] Future Developments - Honor has announced the upcoming AI terminal ecosystem product, the ROBOT PHONE, set to debut in 2026, which integrates AI capabilities with robotic functionalities for enhanced user interaction [2][3] - The evolution of smartphone technology is viewed in three stages: the first represented by the iPhone, the second by the AI Phone (Magic8), and the future direction being the ROBOT PHONE [3] Strategic Initiatives - Honor has opened its global flagship store in Shenzhen, which serves as a platform for future lifestyle experiences, co-creation with users, and collaboration with industry partners [5] - The flagship store embodies Honor's strategic transformation from a smartphone company to an AI terminal ecosystem company, aiming to connect consumers, creators, and industry partners [5]
荣耀CEO李健:Magic8开启AI Phone新纪元,ROBOT PHONE于2026年亮相
Guo Ji Jin Rong Bao·2025-10-17 13:50