碰出新市场 内外两头香——第138届广交会上外贸优品拓内销对接一线直击

Core Insights - The 138th Canton Fair is facilitating the integration of foreign trade and domestic sales, with a dedicated area of approximately 3,000 square meters for matchmaking activities [1] - The event has attracted around 80 domestic buyers and trade service providers, including e-commerce platforms and supermarkets, indicating a strong interest in foreign trade products [1][2] - Companies are increasingly recognizing the potential of domestic markets, with many foreign trade enterprises actively seeking to expand their presence in China [2] Group 1 - Jiangsu Suhao Innovation Technology Group is promoting high-quality memory foam products developed in collaboration with universities, showcasing the competitive edge of foreign trade products in the domestic market [1] - Shenzhen Feilisi Battery Co., Ltd. is focusing on domestic sales for its smart lock batteries, emphasizing the importance of dual-channel strategies for stability [1][2] - The trend of foreign trade companies exploring domestic markets is seen as a pathway to enhance collaboration with local distribution enterprises and improve risk resilience [2] Group 2 - E-commerce platforms like JD.com are becoming preferred partners for foreign trade companies entering the domestic market, offering tailored marketing strategies and operational support [2] - Offline channels, such as supermarkets, are also providing pathways for foreign trade companies to transition to domestic sales, with suggestions for product design and functionality improvements [3] - Financial and insurance tools are being developed to address challenges faced by foreign trade companies, including cash flow pressures and certification barriers [3]