老铺黄金再度调价 品牌“一口价”金饰迎来涨价潮

Core Viewpoint - The company "Old Puhuang" has announced its third price adjustment of the year, set to take effect on October 26, reflecting a shift in pricing strategy within the gold jewelry industry [2][3]. Group 1: Price Adjustment and Market Strategy - Old Puhuang will adjust its product prices for the third time this year, following previous adjustments in February and August [2]. - The company employs a "one-price" strategy with periodic price adjustments, contrasting with traditional pricing models in the gold jewelry market [3]. - The price adjustment is expected to be influenced by the ongoing rise in gold prices, with some other brands also planning price increases of up to 30% [3]. Group 2: Financial Performance - Old Puhuang reported a significant increase in revenue and profit for the first half of 2025, with revenue reaching 12.354 billion yuan, a year-on-year increase of 251%, and adjusted net profit of 2.35 billion yuan, up 291% [3]. - Despite the strong financial performance, the company's gross margin has slightly declined to approximately 38.1% due to the rapid increase in gold prices following the price adjustments [3]. Group 3: Market Trends - The gold jewelry market is witnessing a shift as multiple brands adopt the "one-price" model, prompting consumers to reassess the value propositions of different brands [3]. - Several gold-related companies have recently listed in Hong Kong, indicating a growing interest in the gold sector within the capital markets [4].