官方出手！监管新规要求外卖“无堂食”需标识，正在征求意见！点餐就像开盲盒的日子将一去不复返

Core Points - The article discusses the introduction of stricter national regulations aimed at addressing food safety issues in the food delivery industry, particularly targeting "ghost kitchens" and "no-dine-in" services [1][5][6] - Major players in the food delivery market are shifting focus from aggressive scale expansion to prioritizing food safety, service quality, and operational efficiency [3][4][9] Regulatory Changes - The National Market Supervision Administration has released a draft regulation that requires online food delivery platforms to ensure that the names of online stores match their physical counterparts and that "no-dine-in" services are clearly labeled [1][5] - The draft aims to clarify the responsibilities of platforms, merchants, and delivery services regarding food safety, thereby reducing ambiguity and promoting accountability [5][6] Industry Response - Companies like JD.com have welcomed the new regulations and have already implemented strict quality control measures, with a merchant approval rate of only 40% [3][9] - Other platforms, such as Meituan and Ele.me, are also enhancing their quality standards and have initiated partnerships to promote transparency in food preparation through "Internet + Bright Kitchen" initiatives [3][9] Shift in Market Dynamics - The industry is moving away from price wars towards value competition, emphasizing quality and transparency as key competitive factors [4][8] - The new regulations and industry responses indicate a collective recognition that maintaining food safety and service quality is essential for long-term success in the market [4][9] Technological Integration - The draft regulation emphasizes the role of technology in enhancing transparency, requiring platforms to implement measures like real-time monitoring of food preparation processes [7][9] - Platforms are expected to provide technical support for merchants to display their food safety practices prominently, thereby increasing consumer confidence [7][9]