境外游客在华体验升级 入境游活力迸发

Core Insights - China's inbound tourism is experiencing significant growth, with foreign arrivals reaching 51.268 million in the first eight months of the year, a year-on-year increase of 27.8% [1] - The Chinese government is implementing policies to enhance service consumption and facilitate inbound tourism, including optimizing visa policies and improving services for foreign visitors [1] Group 1: Inbound Tourism Growth - The average daily number of inbound and outbound travelers during the recent National Day and Mid-Autumn Festival holiday exceeded 2 million, indicating a robust recovery in the inbound tourism market [1] - The expansion of China's visa-free policies has contributed to the increase in foreign tourist arrivals, with 47 countries benefiting from unilateral visa exemptions and 29 countries enjoying mutual visa-free agreements [6] Group 2: Payment Solutions for Foreign Tourists - The payment experience for foreign tourists has improved significantly, with a reported 60% increase in daily visits to mini-programs related to inbound tourism on WeChat during the holiday period [2] - Alipay's new "tap-to-pay" feature has seen a 500% increase in transaction volume during the recent holiday, addressing the payment preferences of foreign visitors [3] Group 3: Tax Refund and Shopping Experience - Shenzhen has seen a remarkable increase in tax refund sales, reaching 740 million yuan in the first eight months of 2025, a year-on-year growth of 189% [5] - The city has implemented innovative tax refund services, including a "one order, one package, one code" model, enhancing the efficiency and experience of tax refunds for foreign tourists [5] Group 4: Consumer Ecosystem for Foreign Tourists - The competition for attracting foreign tourists is shifting towards creating a friendly consumption ecosystem, with businesses adapting to meet the needs of international customers [6] - In the Huaqiangbei electronics market, foreign customer traffic has increased significantly, with daily foot traffic reaching 750,000, a 50% year-on-year increase, and over 7,000 foreign visitors [8]