E.l.f. Cosmetics first to test Twitch’s new livestream shopping ads

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: Twitch users will be able to purchase E.l.f. Cosmetics products directly through livestreams as part of a new ad format supported by Amazon Ads, according to a press release. E.l.f. says it is the first brand to test this type of integration on the Amazon-owned livestreaming service. The beauty and cosmetics marketer is initially running the nati ...