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Brian Niccol has his arms around what's been going wrong at Starbucks, says Jim Cramer
Youtubeยท2025-10-18 00:06

Group 1: Starbucks - The turnaround at Starbucks is expected to take time, and there is skepticism about the ability of CEO Brian Nickel to lead this change [1][4] - Brian Nickel previously turned around Chipotle, which initially boosted Starbucks' stock price significantly, but the stock has since faced volatility [2][3] - Nickel has recognized that staffing issues, rather than technology reliance, are critical to the company's recovery, and he is now addressing the underlying problems [5][6] - Analysts have turned against Nickel, misjudging the time required for the turnaround, which presents a buying opportunity for investors [7][12] Group 2: Nike - Nike's previous CEO shifted the company towards a direct-to-consumer model, which has faced challenges, including issues with product trials and delivery theft [8][9] - New CEO Elliot Hill is tasked with reinventing Nike by restoring its brick-and-mortar distribution network and developing new innovations [9][10] - There are still inventory issues that are affecting earnings, and the turnaround in the Chinese market is complex and not a quick fix [10][11] - Similar to Starbucks, analysts are underestimating the time required for Nike's turnaround, creating a potential buying opportunity [11][12]