PayPal (PYPL) Launches Ads Manager for Small Businesses

Core Insights - PayPal Holdings, Inc. (NASDAQ:PYPL) is recommended as a stock to buy by billionaire Ray Dalio's Bridgewater Associates [1] - On October 7, PayPal launched PayPal Ads Manager, a platform designed for small businesses to display targeted ads on their websites and apps, allowing them to earn ad revenue from store traffic [1][2] - The Ads Manager platform is free for merchants, requiring no upfront costs or minimum commitments [1][2] Product Features - Small businesses can quickly integrate PayPal's SDK into their websites and select their advertising preferences [2] - The Ads Manager utilizes PayPal's purchase data and AI-driven tools to match ads with high-intent shoppers [2] - Ad performance can be managed through the familiar PayPal Merchant Portal, with ad revenue deposited directly into PayPal merchant accounts for operational use [2] Market Expansion - The service is set to roll out in the US in early 2026, with plans for expansion into the United Kingdom and Germany [3] - PayPal operates a technology platform that facilitates payments across nearly 200 markets and in over 100 currencies, with core services including PayPal, Venmo, Braintree, and Xoom [3]