Core Viewpoint - The company is advancing its strategic upgrade through a dual approach of "century-old pharmaceutical enterprise + innovation engine" in line with the "Healthy China 2030" initiative [1] Group 1: Development Strategy - The company has introduced a "Four New" strategy focusing on new products, new models, new businesses, and new projects to adapt to a rapidly changing market environment [2][3] - The company emphasizes that innovation is the core driving force for its development, with a focus on product innovation and user experience [2][3] - The company is expanding its product matrix, exemplified by the evolution of its classic product, 21 Jin Weita, from a single product to over fifty SKUs targeting specific demographics [2] Group 2: Business Expansion - The company is enhancing its industry chain layout through mergers and acquisitions, with a planned acquisition of a strain raw material company in 2024 to strengthen its probiotics business [2][4] - The company has adopted a flexible organizational structure to quickly respond to market changes, balancing traditional and emerging sales channels [3][6] - The company is committed to exploring related fields for new projects, ensuring that all new initiatives revolve around product innovation [3] Group 3: Probiotics Market Focus - The company views the probiotics sector as a key growth engine, with the market size in China exceeding 100 billion yuan [4] - The company's core competitiveness in probiotics stems from its "Yanhuang Strain Resource Library" and advanced encapsulation technology, which are based on regional differences in gut microbiota [4][5] - The company has established a precise and efficient efficacy expression technology system to ensure the survival and colonization rates of probiotics [4] Group 4: Business Model and Channel Strategy - The company employs a multi-faceted business model combining strain raw materials, OEM/ODM, and proprietary brands, facilitated by a cross-functional "Product Innovation Center" [5] - The company is actively integrating online and offline sales strategies, utilizing pharmacies and social media platforms to enhance brand influence [6] - The company aims to provide targeted health solutions rather than generic gut health products, focusing on areas like weight management and cognitive regulation [6] Group 5: Capital Market and Governance - The company successfully went public in 2023, which has led to a fundamental change in its operations, emphasizing compliance and governance [6][7] - The public listing has diversified employee incentive methods, allowing for stock options and employee shareholding plans [7] - The company sees the public platform as an opportunity for business expansion and potential acquisitions, while maintaining a cautious approach to ensure quality partnerships [7] Group 6: Future Outlook - The company plans to continue focusing on product innovation and the "Four New" strategy, viewing the public listing as a new starting point for higher quality development [7] - The company emphasizes the importance of innovation, culture, and teamwork in the successful succession of private enterprises [7]
民生健康董事长竺福江：四新策略驱动百年药企迈向高质量发展