Core Insights - The company, 柏星龙, has been actively engaging with institutional investors through a series of research activities held from October 15 to 17, 2023, showcasing its innovative product lines and business strategies [2] Group 1: Business Development - The company's cultural and creative toy segment is managed by its wholly-owned subsidiary, 深圳市龙衍文创产品有限公司, which is focused on developing the brand "玩物丛生 (WONWooD)" through IP development, product realization, and channel expansion [2] - Key IP products, including the "独眼星球" AI companion plush toy and "Nidoo" blind box figurines, are in the industrialization preparation stage, with product samples already completed and ready for mass production [2] Group 2: Product Features - The "独眼星球" AI companion plush toy is supported by a 120 billion parameter model, featuring a complete brand story, six different personalities, and ten different styles to cater to diverse user preferences [2] - The company plans to enhance the intelligent performance, tactile weight, and accompanying software features of the "独眼星球" plush toy in future iterations [2] Group 3: Marketing and Distribution - The company has established online channels, including a trial operation on 小红书商城, and offline channels such as 番茄口袋, B"PETS, 深圳博物馆, and others, while also building a WeChat private community for initial user engagement [3] - Future marketing strategies for "独眼星球" will focus on brand story design and interactive activities to extend product life cycles, while "Nidoo" will target emotional needs through precise content output to strengthen user emotional connection [3]
柏星龙：核心IP“独眼星球”、“Nidoo”已进入产业化准备阶段