粤海饲料安徽新厂投产 3.7万吨订单助力华东战略落地

Core Insights - The opening ceremony of Anhui Yuehai Feed Co., Ltd. resulted in the acquisition of 37,250 tons of feed orders, marking a significant milestone for the company [1] - The new production facility in Wuhu, Anhui, officially commenced operations, contributing to the company's strategic layout in East China [1][2] Company Overview - Anhui Yuehai was established in July 2019 with a total investment of 170 million yuan (approximately 24.1 million USD), including 110 million yuan (approximately 15.5 million USD) from fundraising [1] - The facility covers over 60 acres with a building area of 43,000 square meters, featuring two production lines for puffed feed and one for shrimp feed, with an annual production capacity exceeding 100,000 tons [1] Strategic Positioning - The new plant is positioned as a leading enterprise in the special aquatic feed sector in Anhui, leveraging the "Yuehai" and "Haixuan" brand matrix to cover over ten core product categories [1] - The sales network extends across East and Central China, with localized supply within 300 kilometers to reduce procurement and transportation costs for customers [1] Technological Advancements - Anhui Yuehai utilizes two provincial-level research platforms to synchronize production processes with industry advancements, employing over 25% of its 135 employees as specialized technical personnel [1][2] - The company implements advanced production equipment to enhance feed stability and palatability, establishing a comprehensive quality control system adhering to the group's stringent standards [1] Market Strategy - The chairman of Yuehai Feed, Zheng Shixuan, outlined a "three highs and three lows" technical strategy aimed at improving growth rates by 10%, reducing feed conversion ratios by 10%, and cutting losses by 50% [2] - The new plant's positioning focuses on high quality, high price, and high cost-effectiveness, supported by special investment policies and promotional activities to drive order fulfillment [2] Regional Impact - Anhui is identified as a core area for aquatic farming, transitioning from extensive to intensive farming practices, creating a significant demand gap for high-end feed [2] - The launch of the new facility is expected to fill the supply gap in the region and promote standardized development in aquaculture, enhancing Yuehai Feed's national production network and reinforcing its industry position [2]