商务发布｜山东启动2025金秋消费季，多措并举引客促游

Core Insights - The "Autumn Consumption Season" in Shandong aims to boost tourism and consumption through various promotional activities and events [1][4][11] Group 1: Tourism and Consumption Growth - In the first three quarters of the year, Shandong welcomed 1.206 million inbound tourists, generating $820 million in tourism revenue, reflecting year-on-year growth of 41% and 46.8% respectively [4] - The province plans to launch the "Enjoy Qilu · Fun GO Shandong" autumn promotion to enhance the effectiveness of attracting tourists from both international and domestic markets [5] Group 2: Expanding Inbound Tourism Channels - Shandong will introduce charter flights from Bangkok to Linyi and increase the frequency of direct flights from Kuala Lumpur to Qingdao to nine times a week, while also working on establishing a charter flight from Bangkok to Jinan [6] - The province aims to develop unique shore excursion routes by leveraging the "Zhaoshang Yidun" cruise ship and enhance the consumption scenarios at Qingdao's international cruise home port [6] Group 3: New Business Models and Consumer Engagement - Shandong is introducing new sports events, such as the Korean park walking ball competition, and creating travel packages that combine flights, attractions, and hotels to enhance the experience for international visitors [7] - The province is collaborating with platforms like UnionPay, Ctrip, and Meituan to offer diverse discounts and enhance travel experiences through initiatives like "Qilu 1" tourist train and "Peninsula 1" sea cruise [9] Group 4: Culinary Promotion and Regional Consumption Activation - The "Good Guest Shandong · Food Competition" features a weekly focus on local dishes, promoting regional cuisine and culture while driving significant consumer spending in dining, accommodation, and retail sectors [10] - The competition has already seen ten themed events in cities like Jinan and Zibo, generating over 100 million in consumption, with more events planned in cities like Rizhao, Qingdao, and Yantai [10]