商务发布｜依托山海资源提升“乐购青岛”影响力

Core Viewpoint - The "2025 Shandong Autumn Consumption Season and Global Promotion of International Consumption Scenarios" event was launched in Qingdao, aiming to enhance consumer engagement and promote international consumption in the region [1][3]. Group 1: Economic Growth and Consumer Engagement - Consumption is highlighted as a key driver of economic growth, reflecting the public's pursuit of a better life. Qingdao has been actively promoting itself as an international consumption center, with retail sales ranking second among northern cities [3]. - In the first nine months of the year, Qingdao welcomed 442,000 foreign tourists, marking a 43.5% year-on-year increase, showcasing the city's growing appeal as a tourist destination [3]. Group 2: International Consumption Environment - Qingdao plans to leverage the event to optimize its international consumption environment, attracting global quality consumption resources and enhancing the "Shop Qingdao" brand image [3]. - The city aims to create high-quality consumption scenarios that integrate its unique coastal and urban characteristics, promoting local cultural and tourism experiences [3]. Group 3: Consumer Experience Optimization - Qingdao has introduced 42 new duty-free shops, doubling the number available, and has implemented a 240-hour visa-free transit policy to enhance the shopping experience for international visitors [4]. - The city has established seven malls as "Quality Service Malls for Payment Convenience," and is upgrading the duty-free process to offer a "one-stop service" at the airport [4]. Group 4: Consumption Potential and Events - Qingdao plans to organize over 1,000 promotional activities throughout the year to stimulate inbound tourism and consumption, including a "Consumption Week" during the multinational leaders' summit that generated 310 million yuan in sales [4]. - The 35th Qingdao International Beer Festival attracted 6.97 million visitors, with beer consumption reaching over 2,900 tons, demonstrating the effectiveness of themed events in driving consumer engagement [4].