从产品出海到品牌出海，佛山百家企业探路AI产业赋能

Core Insights - The event focused on "AI + Brand Internationalization" and aimed to explore how AI technology can help companies overcome challenges in going global and build a brand-oriented international operation system [1][6][20] Group 1: Event Overview - The event was held in Foshan and was guided by local government agencies, gathering over a hundred manufacturing companies to discuss the role of AI in international expansion [1] - The event featured discussions from various experts, including those from cross-border e-commerce and AI applications, providing practical solutions for local businesses [9][14] Group 2: AI Applications in Business - Foshan-based company SMART showcased its "AI Smart Integrated Machine," which allows users to create personalized T-shirts through AI design, demonstrating the potential of AI in enhancing customer experience [3] - The machine has sold over 100 units domestically and internationally, marking a preliminary exploration of "AI + Going Global" [3] Group 3: Cross-Border E-Commerce Growth - According to the General Administration of Customs, China's cross-border e-commerce imports and exports reached approximately 2.06 trillion yuan in the first three quarters of the year, reflecting a growth of 6.4% [6] - Foshan ranks fourth in Guangdong province in terms of export share, indicating its significant role in the cross-border e-commerce landscape [6] Group 4: Strategic Shifts in Internationalization - The Secretary-General of Foshan's Cross-Border E-Commerce Association highlighted the transition from "product export" to "brand export," emphasizing the need for AI to transform high-threshold processes into efficient productivity tools for small and medium-sized enterprises [7][20] - The event underscored the importance of moving from "point-based operations" to a "networked ecosystem" for manufacturing companies to thrive in international markets [9] Group 5: Collaborative Ecosystem Development - A strategic cooperation agreement was signed among Eagle Innovation Park, Wee Affiliates, and a North American influencer, aiming to establish a joint working group focused on "AI + Influencers/Social Media + Intelligent Agents" [16] - The collaboration seeks to standardize and scale the brand internationalization process through data dashboards and review mechanisms [16] Group 6: Future Directions - Eagle Innovation Park plans to enhance its cross-border e-commerce resource linkage capabilities, providing systematic services in areas such as venue support, resource matching, and logistics [18] - Foshan is actively promoting a strategy that integrates "cross-border e-commerce + industrial clusters" to support companies in expanding into international markets and accelerating brand globalization [18][20]