AI智能体试水“抢购物券” 手机厂商转向：不拼参数拼应用

Core Insights - The article discusses the evolving landscape of AI in the smartphone industry, particularly focusing on Chinese manufacturers adapting to new strategies in AI application development and deployment [1][10]. Group 1: AI Development Strategies - U.S. AI companies are creating a new ecosystem by investing in computational power for large model applications, with OpenAI and NVIDIA leading the charge [1]. - Chinese manufacturers are shifting their focus from competing on large model parameters to utilizing smaller models for practical applications, emphasizing cost-effectiveness and real-world usability [1][2]. - The development of AI capabilities in smartphones is increasingly centered on enhancing user experience through practical applications rather than merely increasing computational power [10]. Group 2: Practical Applications of AI - Chinese smartphone brands are showcasing advancements in AI that allow for proactive user interactions, such as predicting user actions and automating tasks [3][4]. - Honor's CEO highlighted the ability of AI to enhance user experience by simplifying complex tasks into single-step actions, demonstrating the practical benefits of AI integration [3][4]. - Vivo and OPPO are also exploring AI applications, with Vivo focusing on content organization and OPPO developing features for automatic bill recognition and memory assistance [5][4]. Group 3: Challenges in AI Implementation - Despite initial successes, the smartphone industry faces challenges such as power consumption, computational demands, and cost pressures that hinder widespread AI adoption [7][8]. - The need for additional investments in specialized hardware, such as NPU chips, increases costs significantly, impacting profit margins for manufacturers [8]. - The reliance on cloud support for complex tasks indicates that current mobile AI capabilities are still limited, necessitating further development [7]. Group 4: Market Trends and Future Outlook - The number of AI-supported scenarios in smartphones is rapidly increasing, with manufacturers reporting significant growth in the capabilities of their AI systems [9]. - The trend towards integrating AI into smartphones is expected to continue, with projections indicating that the percentage of smartphones supporting generative AI will rise significantly by 2029 [9]. - The article concludes that Chinese smartphone manufacturers are at the forefront of AI development, with their focus on practical applications potentially leading to a new commercial cycle in the industry [10].