尹同跃放话！押注三大核心 奇瑞的全球化创新体系也要不客气了

Core Insights - The article discusses the challenges faced by Chinese electric vehicle (EV) manufacturers in international markets, particularly issues related to technology adaptation, emergency support, and localization, which are affecting brand reputation [2][10] - Chery aims to transition from "product export" to "technology export" by establishing a robust innovation system to meet global standards across over 120 markets [2][7] - Chery's overseas revenue is approaching 50%, with significant market presence in Europe, South America, the Middle East, and North Africa, where it leads among Chinese brands in passenger vehicle sales [2][10] Innovation Systems - Chery has developed a comprehensive innovation framework consisting of three main systems: technology, culture, and management, to support its transformation into a global high-tech ecological group [7][12] - The company operates over 300 internal "Yaoguang laboratories" and collaborates with 100 top global universities through the "Kaiyang laboratory" network, focusing on 1779 technical projects [5][6] - Chery has established a global database of 12,000 real accident cases and has created over 100 enterprise standards that exceed national benchmarks, ensuring safety as a foundational aspect of its technology [10] Market Strategy - Chery's strategy emphasizes quality over quantity, with a commitment to achieving world-class standards in product safety and innovation, aiming for a significant increase in overseas workforce and revenue [12][13] - The company has introduced a risk-sharing culture to encourage innovation, where successful projects can lead to equity rewards, while losses are absorbed by Chery [12] - Chery's vehicles have received global five-star safety ratings, with 54 models achieving this status, reinforcing its commitment to safety and quality [10]