“沉浸式”消费升温 看重健康和文化——从第113届糖酒会看消费新趋势

Core Insights - The 113th National Sugar and Wine Products Trade Fair showcased a rising trend in "immersive" consumption, emphasizing health and cultural values, with participation from over 4,000 companies across 40 countries [1] Group 1: Event Overview - The trade fair took place from October 16 to 18 in Nanjing, featuring a wide range of products including alcoholic beverages, drinks, snacks, and condiments [1] - The event is recognized as one of the largest and most influential professional exhibitions in China's food and beverage industry [1] Group 2: Consumption Trends - There is a notable increase in "immersive" consumption experiences, with various cultural and recreational activities integrated into the event, such as the "Autumn Sugar Season" and city-wide events [2] - The "Autumn Sugar Season" initiative included over 1,000 stores and reached more than 6 million visitors, highlighting the growing consumer engagement [2] Group 3: Health and Cultural Focus - Health consciousness is becoming a consensus in the food industry, with many companies promoting products like sugar-free and low-GI options [4] - Cultural elements are increasingly important in consumer purchasing decisions, with products featuring local cultural designs and packaging [5] Group 4: International Participation - The event attracted numerous international brands from countries like Italy, Russia, South Korea, Japan, and Thailand, showcasing a diverse array of products [6][7] - The growing international presence at the trade fair reflects China's expanding market appeal, with more overseas brands seeking to enter [7]