广交会企业特写 | 中国VR已打入全球“第一阵营”！广州卓远：巴西市场今年增长明显，关税波动对公司海外销售无太大影响

Core Insights - The article highlights the growing popularity and market potential of Chinese VR technology, particularly showcased at the 138th Canton Fair, where Guangzhou Zhuoyuan's VR products attracted significant international interest [1][5][6]. Company Overview - Guangzhou Zhuoyuan Virtual Reality Technology Co., Ltd. launched the "Le Enjoy Dragon Ride" VR device at the Canton Fair, which can accommodate four people and offers immersive experiences lasting 5 to 8 minutes [1][6]. - The company, established in 2011, is recognized as a national-level "specialized and innovative" small giant enterprise and has delivered XR solutions to over 6,000 clients in more than 150 countries [6]. Market Performance - The company received over 100 inquiries from global buyers on the first day of the fair, indicating strong international demand, particularly from countries involved in the Belt and Road Initiative [5][6]. - Sales in the South American market, especially Brazil, have surged by 600% year-on-year, attributed to the rising recognition of Chinese brands [7]. Industry Trends - The Chinese VR market is projected to grow at a compound annual growth rate (CAGR) of 41.1% from 2024 to 2029, surpassing growth rates in the U.S. and Western Europe, with total investment expected to exceed $10.5 billion by 2029 [7]. - Despite challenges from U.S. tariff policies, the company remains optimistic about overseas market growth and has successfully adjusted its marketing strategies to focus on regions like the Middle East, Central Asia, and South America [12]. Product Development - The company has made significant advancements in VR technology, improving aspects such as game quality, storyline development, and user experience, which have been positively noted by returning international clients [7][11].