江西上饶加快文体旅商深度融合

Group 1 - The core objective of Jiangxi Province's Shangrao City is to develop into a "world-class tourist destination" by enhancing tourism infrastructure and diversifying cultural tourism products [1] - During the recent National Day and Mid-Autumn Festival holiday, Shangrao received 13.50 million visitors, a year-on-year increase of 16.8%, and achieved a total tourism revenue of 12.49 billion yuan, up 17.1% [1] - Shangrao boasts rich tourism resources, including four national 5A scenic spots and 35 national 4A scenic spots, contributing to its appeal as a tourist destination [1] Group 2 - Shangrao has initiated 452 cultural tourism projects with a total investment exceeding 200 billion yuan, utilizing various strategies such as "transportation + cultural tourism" and "rural revitalization + industrial development" [1] - The city has upgraded 370 kilometers of national and provincial roads to create a "golden tourism corridor" connecting major scenic spots, enhancing accessibility [1] - To build a high-level tourism communication system, Shangrao has increased its promotional efforts both online and offline, achieving over 2 billion exposures on short video platforms for its local customs [1] Group 3 - The integration of services such as "luggage storage + dynamic multi-scenario delivery" has been implemented, with 107 luggage storage points across the city [2] - Shangrao has established a tourism integrity refund mechanism with a fund of 20 million yuan, achieving a 100% satisfaction rate for refund processing and visitor satisfaction [2] Group 4 - During the 14th Five-Year Plan period, Shangrao is expected to receive an average of over 200 million visitors annually, with tourism revenue exceeding 200 billion yuan each year [3] - The city aims to adhere to the philosophy of "international standards, Chinese style, and Shangrao characteristics" by innovating marketing strategies and optimizing product supply [3]