Why is Ethena Price Rallying 8% Today Despite $1.2B Crypto Market Crash?

Core Insights - Ethena's price increased by 8% to $0.44 on October 17, standing out in a declining crypto market where Bitcoin and Ethereum faced significant drops [1] - The rise in Ethena's price follows a recovery from a de-peg event of its stablecoin USDe, which had previously dropped to $0.65 during a $19 billion liquidation event [2][3] - Ethena's market capitalization is currently at $3.14 billion, placing it among the top 50 cryptocurrencies by valuation [6] Market Context - The broader crypto market experienced a crash, with Bitcoin and Ethereum briefly losing key support levels of $104,000 and $3,700 respectively [1] - A significant liquidation event on October 10 led to a 50% drop in ENA price from $0.56 to $0.34 [2] - Despite the market turmoil, USDe managed to maintain its peg during subsequent $1.2 billion liquidations [4] Company Developments - Ethena announced an expansion of its Stablecoin-as-a-Service (SaaS) product suite to Conduit, enabling projects to launch their own stablecoins [5] - Conduit supports 55% of Ethereum's active rollups and manages over $4 billion in total value locked across various applications [6] - Trading volume for Ethena surged by 60.5% to $627.9 million, indicating renewed interest from large investors as concerns over USDe's de-peg eased [6]