Wealthy millennial, Gen Z Platinum members drive American Express to record revenue: ‘very comfortable paying for its exceptional value’

Core Insights - American Express reported record third-quarter 2025 results, driven by the spending power and loyalty of younger affluent consumers [1] - The company achieved a net income of $2.9 billion, a 16% increase year-over-year, with earnings per share rising 19% to $4.14, surpassing analyst estimates [2] - Total revenue reached an all-time high of $18.43 billion, an 11% increase, exceeding anticipated figures [2] Consumer Engagement - Strong card spending and deepening engagement among younger affluent cohorts contributed significantly to American Express's success [3] - Millennials and Gen Z account for 36% of total card member spending and make 25% more transactions on average than older customers [3] - The demand for premium products among younger consumers has reinforced American Express's reputation as a leading brand for upscale consumers [3] Economic Context - American Express and similar brands are benefiting from a concentration of wealth in the American economy, with the top 10% of households accounting for nearly 50% of consumer spending [4] - Consumer spending in the U.S. constitutes two-thirds of all economic activity, highlighting the importance of affluent consumers [4] Pricing Dynamics - A "two-tier" effect in the economy is noted, where premium producers can pass through price increases to affluent consumers, with an estimated 40% pass-through rate [5][6] - In contrast, there is no inflation observed for consumer prices among the lower half of the income distribution, as these consumers are sensitive to price increases [6] Product Launch - The launch of the refreshed U.S. Consumer Platinum Card and Business Platinum Card has led to record engagement, exceeding initial customer demand expectations [7]