Nan Fang Du Shi Bao·2025-10-19 05:05Core Insights - The 2025 Weibo V Influence Conference highlighted significant changes in Weibo's video consumption strategy, shifting from a focus on playback volume to watch time, aiming to enhance user experience and content quality [1][2] User Engagement Metrics - As of June this year, Weibo reported 588 million monthly active users (MAU) and 261 million daily active users (DAU), with an average of 105 million posts, 63 million comments, and 197 million likes per day [1] - The user demographic is shifting, with 22.9% of MAU aged 31-40 and 70.7% of active users under 30 years old, while 31.5% of users are from tier 4 cities and below [1] Creator Ecosystem - By September, Weibo's "Golden Orange V" creators reached 125,000, with 18,000 "Golden V" authors and a significant 57% year-on-year increase in "Orange V" authors to 107,000 [1] Video Content Strategy - Weibo has revamped its video distribution policy to prioritize watch time over playback volume, focusing on incentivizing mid-to-long videos (over 1 minute) to improve content quality and consumption duration [2] - The production of "high-quality videos" (over 30 seconds with a quality score above 3) increased by 51% year-on-year in Q3, with overall video watch time growing by 12% [2] Recommendation Algorithm - Weibo has integrated large language models into its recommendation algorithms, enhancing content understanding and user experience by balancing user interests and historical preferences [3] - The recommendation system operates on three main engines: interest, social, and trending topics, facilitating user engagement and content discovery [3][4] Social Recommendation Importance - Social recommendations are emphasized, leveraging social relationships to provide more personalized content, including indirect and complex relationships among users [4]