Zhong Guo Xin Wen Wang·2025-10-19 07:26Core Viewpoint - The 23rd China International Wine Expo opened in Wuhan, showcasing Qingdao Beer with a full range of products, including several new "light" offerings that promote a healthy lifestyle, alongside multiple award-winning products [1][2]. Product Highlights - Qingdao Beer introduced several new products focused on health, such as "light" and 0.0% alcohol white beer, emphasizing low calories, no alcohol, and high quality, appealing to health-conscious consumers [2]. - The "light" beer contains only 29 kcal per 100ml and 0.1g of sugar, catering to modern consumers' dual pursuit of health and taste [2]. - The 0.0% alcohol white beer won the 2025 Beer World Cup gold medal, utilizing advanced vacuum distillation technology to maintain flavor while reducing alcohol content to less than 0.05% [2]. Award-Winning Products - Qingdao Beer showcased a comprehensive product matrix, including classic and high-end specialty beers, many of which have won gold medals in domestic and international competitions [3][4]. - Notable award-winning products include the Qingdao White Beer, which has a smooth and rich flavor profile, and the original draft beer, which preserves the beer's active ingredients and fresh taste [3][4]. - The company has developed over 100 products across 9 major series, focusing on quality, personalization, and diversity to meet consumer demands [4]. Interactive Experience - The expo featured interactive activities to enhance consumer engagement, combining "wine experience" with "fun interaction" to enrich the audience's appreciation of beer [4].