Amex says the rate of new card accounts has doubled since it introduced its pricey new Platinum card

Core Insights - Consumer demand for elite credit cards remains strong despite significant fee increases, with American Express (Amex) reporting higher-than-expected early demand for its revamped Platinum card [1][2] - The new Platinum card, launched in September, has an annual fee of $895, and new account acquisitions have doubled compared to previous levels [2][3] - Amex's CEO noted that retention rates for existing cardholders have remained stable post-refresh, with a $200 fee increase not affecting them for a few months [3] Company Performance - Amex reported $421 billion in billed business during the third quarter, indicating robust transaction volume on its products [7] - The stock price of Amex increased by over 7% by mid-afternoon following the earnings call [7] Market Trends - The luxury credit card market is competitive, with other companies like Chase and Citi also increasing fees and introducing new products [4] - Chase reported its best year for new account acquisitions for its Sapphire portfolio, indicating a similar trend in consumer interest [4] Target Demographics - Amex's Platinum card perks are appealing to a broad range of consumers, particularly millennials and Gen Z, who made up 75% of new platinum and gold accounts in the first quarter of last year [5][6] - Younger cardholders are completing approximately 25% more transactions than older cohorts, highlighting their engagement with Amex products [6]