赛事经济激活古都文体消费新体验

Group 1 - Xi'an is leveraging its cultural and tourism resources to provide a "sports + culture + tourism" one-stop service for athletes, spectators, and tourists during major sports events [1][5] - The Chinese synchronized swimming team performed a routine inspired by the Terracotta Warriors, showcasing traditional Chinese culture and achieving high praise from judges [2][3] - The city has seen a rise in sports consumption, with the number of large-scale sports industry enterprises increasing from 6 to 13 within a year [3][4] Group 2 - The Xi'an Marathon and the World Swimming Federation Diving World Cup generated a total consumption of 320 million yuan, with sports consumption vouchers leading to over 30 million yuan in spending [4] - The 2026 AFC U23 Asian Cup qualifiers attracted over 2.3 million spectators, with 25.7% coming from outside Shaanxi province, contributing significantly to local tourism and economy [6][7] - The "情满长安" tourism brand has successfully driven consumption exceeding 7.93 billion yuan through various events and activities [6][7]